![]() ![]() "Lost Ocean" will be published at the end of October 2015 and another will be published in fall 2016. She signed with Penguin Random House to publish her next two adult coloring books. Note: Johanna Basford's success with adult coloring books continues. Now that is a great example of marketing outside-the-box! This year they did intensive marketing for National Coloring Book Day and on August 2 had events in bookstores all over the United States. Dover sponsors a National Coloring Book Day website. ![]() Registrar at the National Day Calendar and received the permission that National Coloring Book Day will officially be observed on August 2 each year. But, in the United States it could also be due to the intensive marketing of Adult Coloring Books by Dover Publications.ĭover Publications applied to the U.S. When her second book "Enchanted Forest" was published in Feb 2015, the massive amount of publicity is attributed to have caused the recent surge in adult coloring book craze. In 2013, UK illustrator Johanna Basford published her first coloring book " Secret Garden" which was a HUGE success and so far has sold a whopping 1.4 million copies worldwide. And in fact, several adult coloring books are on the best sellers list for major publishers and e-stores like. Consumers rediscovered the childhood joys and calming effects when coloring, the press published the popularity of adult coloring books and its therapeutic effects, and the sales of the books started escalating. ![]() But it was not until a couple of years ago that Dover and other publishers called attention to the therapeutic values of coloring. In the 1970s, Dover Publications published their first adult coloring book (Antique Automobiles Coloring Book) and now sell hundreds of titles. So how did the adult coloring book craze start?Īs with many trends, the adult coloring book craze took a while to built momentum. People (colorists) are sharing their colored creations on the different social media sites, having coloring book parties, and forming coloring book clubs. With the advent of thousands of adult themed coloring books hitting craft stores, bookstores and e-stores, consumers are gobbling them up as soon as they are printed. Recently there has been a lot of hype about how coloring books is good therapy to relax and reduce stress for those that have stressful jobs and lifestyles, are recovering from surgery, have life threatening illnesses, and even for inmates in prison.
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